SEO Individual Workshop
We have developed an overall SEO strategy, especially for customers who actively engage in online marketing. This workshop consists of individual specialist areas that can be combined like building blocks to form a holistic SEO strategy.
For the success of your website, we use all specialist concepts jointly, which can be built on top of each other in a modular fashion.
In the first module, an analysis of the existing “is” structure/situation is performed.
We create an individual modular SEO program for optimization based on the “is” structure.
We guide you step by step through the SEO program.
This workshop is encountered with our expertise from over 20 years of experience in SEO techniques & sales.
Our SEO program is structured so that we work with you on concrete SEO-based proposals for the technical optimization of your website (for Google) and sales promotion (for the visitor/end customer).
SERVICE COMPONENTS OF THE SEO WORKSHOP
ON-PAGE
TECHNOLOGICAL COMPONENT
- Navigation concept
- URL design
- Internal links
- Parameters in URL ( ?sessionid=123abc… )
- Proportion of content vs. scripts
- Redirects (301, 302..)
- Error pages (404)
- Robots.txt
- Duplicate Content OnPage
- Meta data
- Loading times of the website (pagespeed)
- Content composition
- Internal keyword usage
Domain factors
- Sub.domain.tld or domain.tld
- Keyword domain
- https vs. http
- IP address
- Class C networks
- Server ping time
Content component
- Content Strategy
- Image Optimization
- Video Optimization
- News Optimization
- Product Optimization
- (Google Shopping)
- Blog Optimization
- Local Optimization
OFFPAGE
Linkbuilding
- Linkbuilding (strategy part)
- Linkbuilding (analytical part)
TOOLS
- Google Analytics
- Search Console
This workshop can accommodate 3 participants and will run for 1 full day.
The cost per participant is available upon request.
The training is available online, but we can also arrange in-person workshops at your company or in event spaces, upon request.
