GOOGLE ADS AS A DOOR OPENER FOR NEW CUSTOMER ACQUISITION

The advertising business has never been more exciting and complex than it is today: in marketing, everything is about the findability of companies. Potential users usually search for products or services via the most important part of their everyday lives, via mobile devices. As an advertiser, your success depends on reaching your target audience through various channels. With Google Ads (previously known as Google AdWords), you can easily reach your target group through Google ads on multiple channels. This ensures maximum visibility for your ads. Google Ads is by far the most popular SEA system in the world. Google optimizes the system through regular enhancements and new applications.

The generation of new customers and the resulting increase in your sales ultimately characterize the success of any project.

GOOGLE ADS WITH THE ONLINE MARKETING COMPANY EFFEKTOR

Integrating this complex area of work into everyday working life is no easy undertaking, especially for small and medium-sized companies. We have already dealt extensively with digital transformation and marketing via Google Ads.We know how to successfully place you on the Internet to increase new customer acquisition rapidly! Don’t waste unnecessary time with questions like “How can I, as an advertiser, be found in a targeted manner, i.e., without wasted coverage? Or “When is a potential customer ready to search and buy my products/ my services?”. Clarifying these questions is an easy task for us so that we can directly find individual solutions related to your company. The basis of our marketing strategy is your objective so that the result is completely according to your wishes. We bring you our qualifications in the top search results of the Google search engine and give your competitors no chance to keep up!

OUR SERVICES

Operational and strategic consulting
Training and working groups
Planning and implementation of search, display, shopping, and remarketing measures
Dynamic measures for desktop, app, and mobile views
Analysis of existing campaigns with tips and possibilities for further development
Landing page and conversion optimization
A/B, split, and multivariate analysis
Evaluation through continuous investigation, improvement and reporting
Google Ads analytics and account audits
Call, Mail, Touch, Tracking
Campaign construction
Bid adjustments
Display advertising
Banner ads
Text ads
Google Shopping
Retargeting Ads

ADVANTAGES SEA OPTIMIZATION

Search Engine Advertising refers to actively promoting your business on search engines such as Google. Ideally, when a potential customer searches for your company’s service or product, your website should appear at the top of the search results page. This is exactly what SEA optimization aims at: you use this measure to define keywords under which your Google ad should appear.

AVOIDANCE OF STRAY LOSSES

Ads are placed according to the target region and target group and are distributed according to predefined times and days of the week on specified devices.

COMPLETE COST CONTROL

The costs are kept within the budget set in advance and the duration of the campaign. These will only be changed if adjustments are requested on your part.

DIVERSE ADVERTISING FORMATS

The advertising formats in Google Ads offer a wide range of choices, such as product promotions with banners, videos, text ads, and rich media ads.

Customers who use the Internet on a mobile basis are primarily made aware of companies that operate mobile-friendly websites. Thus, they are subconsciously presented with more mobile-readable offers or Internet pages. Local optimization is thus becoming increasingly important for companies that mainly want to address locally.

MEASURABLE SUCCESS

By tracking sales and contacts obtained through AdWords, it becomes possible to analyze the relationship between AdWords expenditure and revenue generated. By tracking the data, we can improve the current campaign in order to achieve the best possible success from it.

THE HIGHEST LEVEL OF CUSTOMER INTEREST

To avoid overwhelming the potential target group with irrelevant information, we analyze the customer’s interests and schedule the ad spread accordingly, considering the most effective times and days of the week. The user is confronted with the ad exactly when he is ready for it, i.e., when there is interest in receiving the information.

ENORMOUS RADIUS OF ACTION

You decide in which target region your ad should be placed: Whether to place it in a specific city, in a prioritized region, country, or even worldwide visibility: Google Ads give you flexibility, so the decision is yours alone.

ADWORDS PRINCIPLE

The success determines the amount of payment and nothing else! The success is defined here as a click on the ad. This payment principle of Google Ads is called the cost-per-click principle (CPC). Of course, you determine the advertising budget in advance, but you pay only in case of clicks of potential customers on the placed ad. This principle speaks for the avoidance of wastage. The payment method also provides sufficient transparency to distinguish between successful and unsuccessful ads.

Optimization potential as well as successes can be recognized and adjusted if necessary. To keep an eye on success and optimization potential, we are happy to support you as an expert in the SEA area. This way you can achieve the best possible success from your AdWords campaign.

Unlike search engine optimization, SEA ads are placed on top Google search results on time, while the latter is a long-term optimization method.
Of course, the complexity of this subject area cannot be fully explained in a short paragraph, including the question of when to apply which online marketing measure, which is why we are always at your disposal with our holistic know-how.

AdWords remarketing brings back interested users on the customer journey who have visited your website in the past but left without making a purchase. In other words, potential users are reached even if they did not specifically search for your campaign’s keywords during this period. This is how new customers can be acquired.

AdWords support procedure

ADWORDS CONSULTING

At our company, we work with Google to ensure the accuracy of our AdWords campaigns. We strive to create a successful campaign tailored to your goals. Our team uses various aspects to create noticeable and clickable ads for your potential users. Rest assured that we are committed to delivering quality results.

CAMPAIGN SET-UP

With our holistic knowledge of AdWords campaigns, we can set them up from front to back and take full advantage of the AdWords principle. We make the most of the opportunities presented by the customer journey and remarketing, as well as those presented by AdWords ads, and use analytics tools to design the campaign for your success. Ad texts about the keywords and extensions of the ads are essential parts of the campaign setup.

CAMPAIGN OPTIMIZATION

By using precise search terms, you can attract potential customers and avoid wasting resources on ineffective ads. This leads to targeted ads, increasing revenue and bringing in new customers. We are dedicated to optimizing your campaign to achieve the best possible results.

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