Google advertising is the company’s largest source of revenue and is also known as Google Adwords or, since 2018, Google Ads. Worldwide, the search engine’s advertising program is also the best known and most relevant. Not only text ads or banners can be placed by advertisers in Google AdWords, videos also have their place and are particularly popular. According to Google, however, the aim is not to arouse interest, but to prevail in the competition for display space and additionally to keep the click prices as low as possible.
