SEM is the abbreviation for search engine marketing. Search engine marketing (or also: search engine advertising) is a subarea of online marketing. It includes, above all, targeted advertising in search engines in the form of paid advertisements.
A further distinction can be made here between:
Paid Listings
These are paid listings in the search results of a search engine.
Paid Placements
This is paid advertising on other websites, e.g. in the form of linked banners.
As an SEO company, effektor specializes in search engine optimization and developing successful concepts for long-term positioning in the TOP results of Google and Co. Interesting facts, relevant links and information on SEO projects as well as topics that are good to know.
In addition to search engine marketing, effektor creates sophisticated web design, develops web shops, and produces product or image films. Depending on the company’s needs, individual creative marketing concepts are developed. As an international agency, we work for various industries worldwide.
