What applies to all other websites also applies to financial companies: they have to fulfil certain criteria in order to be seen by Google and to reach the first pages of the search results.
What it takes is a combination of online marketing and search engine optimisation. It’s not just a matter of equipping the site with popular search terms. There is much more to SEO than categorising the page. The website should also be easy to read from all devices so that users stay on the page. This also increases the rankings. However, SEO is not the only thing that helps improve rankings; secondary aspects such as social media and the web design are also of enormous importance.
Since SEO is not exactly the clearest area and there are constant renewals, an external SEO agency can help. An SEO agency has specialised staff with experience in this field. In addition, they usually have expensive tools and programmes to optimise websites. They know which search terms are particularly popular and often have all kinds of contacts. In the case of cooperations, the partner companies are also linked and this also helps the website to be found by Google.
In this way, SEO companies such as the Hamburg agency effektor ensure that websites are optimally findable and readable for both users and Google. Unfortunately, a complete restructuring of the website is often necessary, but this should make it easier to enter the world of SEO.
