Since the last Google update, a new ranking among the search results has been established. In March, Google gradually added more changes to the update, but the update is still not complete. The fact that the update mainly provides a new ranking method for its users is only a guess so far. The Search Engine Journal had commented on this in a recent article by responding to a current research paper by Google, which refers to the ranking of documents in which content is compared with one another.
This new ranking should also evaluate the age of the documents, for example, in order to draw relevance for the user. Google then emphasized that the approaches listed in the research papers were not necessarily used in the search. However, any ranking methods and ideas could help SEOs in particular to understand user relationships and their interests and thus to combine ranking methods and search queries. The title and meta description no longer play a major role here, it is more a question of looking at a website in its entirety.
