Google My Business offers companies the opportunity to expand their online presence for free. Through their GMB profile, important information such as opening hours, address, and customer reviews can be shared. In addition, this information is also displayed on Google Maps. Therefore, in this post, we will explain how you can further optimize your GMB profile and get the most out of what Google has to offer.
To start off, you need to set up the basic framework, meaning your entry on Google My Business. When entering your data, you should make sure that it is up-to-date and complete. In addition, your company’s branch or industry, relevant keywords, and other company-specific information should be entered on GMB. Further customization to your entry also should include adding any current requirements for companies due to the COVID-19 pandemic. What do your customers need to keep in mind when visiting your business? Has anything changed, and if so, under which terms and conditions do the sale of goods or service offerings now take place?
Google My Business also offers several new features. Now, special business hours or happy hours can be added. New offers or events can also be shared on your profile as well.
Additionally, it is not only important that reviews are available on a profile (both positive and negative), but that a company also responds to them. A respectful approach to customers should be taken for this. Reviews can have an extremely positive effect on a business. They show customers that they are valued and heard. Another option is to give customers the opportunity to send messages to the company. However, it should be noted that the company should also have the means to respond within 24 hours.
Google My Business has a Product Editor, where a company can showcase their products. This is advantageous mainly to small and medium-sized businesses, who can present their products on their profile and can also add prices and details.
One aspect that applies to all companies regardless of size is the importance of the company logo. This should be added to the profile. Pictures of the company itself can also be added to the profile.
Via Google Insights, companies can track how customers feel about the company’s profile, what they search for on it, how they act, and where they spend their time (customer actions). As you can see, Google provides a diverse range of services for companies. Both customers and businesses are happy to use these services frequently, so they offer great potential for companies to grow.
