Competitor analysis is a fundamental part of a company’s SEO strategy. It is important to determine their strategies in order to see how well-developed they are and where there may be gaps that you can fill in. Through this analysis, companies can also work out their own strengths and weaknesses compared to other companies. Through analysis, you can not only check your competitors’ progress but can also ensure that you are always one step ahead of the pack.
When creating new projects or campaigns, companies can choose between the option of joining the existing competition or exploring a new niche. The best way to decide on this is to find out through the SERPs. To do this, a seed keyword must first be created. This is entered into a keyword research tool to find out which companies rank for this keyword and how they rank. This also makes it possible to see which players are the main players for products in the same category. SE Ranking’s tool can also be used, among other things, to record seasonal fluctuations of the keyword and to view lists of which competitors focus on the same keywords as you.
Websites can also be compared with each other in terms of the number of keywords, traffic, and costs. SE Ranking is a great way to get a behind-the-scenes look at your competitors. This way, you can adopt and expand on strategies that have proven successful with other companies.
It is also interesting for your own company to see whether your competitors’ traffic is more likely to come from organic search, or whether paid ads bring in better numbers. SE Ranking provides the user with specific data on the method by which competitors get their traffic and involved costs. From this, the approximate costs incurred for traffic can be estimated. This data can also be used to discover metrics that show the growth of competitors.
Which keywords are successful for the competitors can also be seen, as well as details regarding the extent of the search terms’ success.
Checking your competitors’ backlinks is also a must. The qualitative evaluation of a website is made by using the Domain Trust and Page Trust indicators. The SE Ranking tool offers many possibilities to monitor different page elements, including page title and description, keywords, headers, content, links, robots.txt files, HTTP codes, search engine indexing status, and other parameters. The pricing plans of the tool have a suitable offer for everyone. The basic pricing plan offers limited options for getting started but may be just enough to get you off the ground.
