What is Bing?
Bing is an Internet search engine from the technology company Microsoft, which was first available to users in 2012. In terms of market share, Bing is the second most popular search engine in Germany, but far behind Google. Despite its lower reach, Bing is nevertheless in direct competition with Google. Since Bing is Microsoft’s in-house search engine, it is primarily used on Microsoft’s products, such as Windows Phones, Windows Mobile, and Windows Mobile.
Windows phones, Internet Explorer, and the general operating systems of Windows PCs and notebooks.
What can Bing do?
The features of the Bing search engine are comparable to those of the competitor Google. Just like there, you can search for news, pictures or videos in addition to the classic term search. In addition, the Bing map service offers the option to plan routes, view current traffic or virtually go to places via different views, which also creates a parallel to Google Maps.
How does Bing work?
Bing can be opened on all device shapes and device classes. Then type a search term, several terms or a whole sentence into the field, whereupon a list of web results from websites relevant to the user is displayed.
Why is Bing relevant for SEO?
Despite the smaller reach of the Bing search engine compared to its competitor Google, it has some interesting features, which are particularly interesting for the field of search engine optimization and online marketing. With the Bing Keyword Planner, one has the possibility to get a reasonably accurate value of the search volume of the targeted terms. It is also possible to research important terms that are closely related to the main term. The prerequisite for this is the creation of a Microsoft Advertising account.
