The fact that search engine optimization and web design are interconnected is probably blatantly obvious to you – especially if you have ever tried (and failed) to achieve a good ranking for a website without optimized code. Unfortunately, a beautiful site will be useless without a clever SEO strategy.
The flood of information available on the internet these days is quite overwhelming. If the exact search term is incorrectly entered, you will quickly be lost in the overabundance of sites. Only those who understand the interplay between web design and modern search engine optimization can stand out, with their reward being a top ranking on Google and other search engines.
It’s not by chance that websites are seen as digital business cards today. No other marketing tool like a website can be used in so many ways. It serves as a welcome sign for a company online and helps users find what they are looking for with only a few clicks. The options are enormous, from simple one-pagers to complex websites with engaging, interactive content to simple sites. The first step is to figure out and be clear about what it is you really want and want to achieve.
It’s quite easy to assume that a website is finished once it’s programmed and put online, but unfortunately, that’s not true – the time a website is made live is the time that the optimizations really start to even take off in the first place. It is of utmost importance to have an expert in search engine optimization guide you from now on.
Now, we want to talk about SEO: What exactly does it mean, and what does it encompass?
SEO is short for „search engine optimization“. This means all techniques used to make a website and its content visible to search engines. This can be done using on-page optimization, Google signals, and more.
A web crawler, like the Google crawler, the biggest of these, analyzes websites based on this information. The more information the crawler can gather about a website (and the more precise and appropriate the SEO techniques are), the better the ranking on Google will be.
However, each technique plays a separate role in SEO. The biggest differences lie in the amount of time required to implement them and the length of time needed to have visible and, in particular, quantifiable results.
What effect do these techniques have on your website, and what do they entail?
Let’s start with on-page optimization: by doing on-page optimizations, a web agency can ensure that the page speed quickly increases and that user-friendliness increases. This results in crawlers feeling more comfortable with the website, causing the site to go up on SERPs. One way to achieve this is by creating clear SEO texts offering substance and value.
Now, let’s continue with link building: this is just as important since very few sites make it into the top Google search results with strong keywords alone. Link building, defined as the creation of backlinks, is one behind-the-scenes SEO technique that can get websites top rankings quickly.
Finally, about using the right keywords, this step should not be underestimated! Especially for Google crawlers, the right keywords are particularly crucial. They and the other implemented techniques mentioned above are scanned and processed daily by Google crawlers. Are you unsure of which keywords are suitable and which you should avoid? A professional web agency specializing in SEO can offer your help and perform thorough keyword analysis.
By looking at these techniques, you can see how essential it is to have a comprehensive SEO and web design strategy for the success of your website. It’s not only important content – signals sent out, such as those that the crawlers can obtain, that contribute significantly to the success of your website on search engines.
