VOICE SEARCH SEO

VOICE SEARCH: THE NEW TREND OF VOICE CONTROL CHANGES THE DIGITAL WORLD

The digital age is changing rapidly. Every year, new trends can be observed in the market. SEO and SEA have established themselves as meaningful terms in online marketing. More and more companies and firms rely on SEO optimization for their brand presence. As SEO specialists, our goal is not only to help your company’s website rank high but also to ensure that your company’s SEO strategy aligns with current digital trends. In addition to the simple text-based search, a new digital tool is beginning to establish itself on the market, which allows even easier access to information: voice search. Namely, voice control can be used to make targeted search queries. Instead of the keyboard, the microphone is now being used more and more as an input medium. But will voice search completely replace conventional search methods in the future?

Voice is literally the new trend for search engines: now it is even easier and simpler to ask your questions on the Internet. Voice assistants, such as Google Assistant, accompany users in their searches. Instead of typing, voice commands are used to generate a pleasant and simple search process.

IS VOICE SEARCH CHANGING SEARCH ENGINE OPTIMIZATION?

Search queries are now becoming longer and more conversational in nature, thanks to voice input. This change in search behavior also impacts search engine optimization. Many companies are utilizing voice assistants to showcase their products in the market more effectively. Short keywords are no longer enough. The young target group, in particular, uses the digital assistant with the intention of generating information from the search results more quickly.

WHAT IS VOICE SEARCH?

Voice search refers to voice input in a search engine such as Google with the aim of a search for an answer to a specific question, a product, or a location. This voice function has been possible with smartphones since 2012. In the meantime, it is also being used on laptops, tablets, and game consoles. To obtain information, users can now turn to their personal voice assistant. The voice assistant answers the questions precisely and quickly, creating a dialog between the user and the device (utilizing such digital companions as Siri and Alexa). In addition, voice control is used for other requests from the user that play a major role in everyday life, such as setting the alarm clock or calling a certain person.

1. EFFECTIVE CONTENT

The right keywords are crucial for the placement within the top-ranking positions. With voice control, the focus is on the content of a website. Now, in order to meet the appropriate target group, the content of the website must be oriented toward the answers to the users’ questions. To prepare effectively, it’s helpful to analyze potential questions a user may have about a specific topic on a website beforehand.

2. THOROUGH ANALYSIS

The analysis of users’ questions provides insight into the interests of the target group. By utilizing support tools or frequently asked questions (FAQs), specific inquiries can be documented and matched with their corresponding responses for easy reference.

3. LONG-TAIL KEYWORDS

In voice search, long sentences with long-tail keywords are generally used to obtain answers. It is important for companies to optimize their content for these long-tail keywords as well so that they are able to answer the W-questions easily.

USING VOICE SEARCH FOR YOUR COMPANY

Voice search has gone from a gadget to an enduring trend. Search behavior and search engine optimization for companies, in the long run, are changing. How must content be prepared to be optimized for voice search?

VOICE SEARCH SEO CONCLUSION

Voice search is a digital trend that will further enrich the media world. In the area of search engine optimization, voice search will cause additional changes depending on the industry. Identify and position the appropriate, relevant user-oriented content for your company to be found well in the voice search questions of your target group. As SEO and SEA specialists, we will support your company in optimizing your website for voice search queries.