How to be found on Google search
If you were to search for "how to be found on Google," you would find over 14 billion search results.
In today’s internet-dependent society, with seemingly unlimited daily searches, it’s not enough to have a website anymore. You need to be found! The average consumer relies increasingly on the internet to find service partners, stores, and products, saving miles in footwork and hours of valuable time. Even if your business has a website, if it does not appear in search results, your potential customers will not be able to find you – although they are trying! – and you will lose business to your online-savvy competitors. Suppose you are serious about being found on Google, which has an over 90% market share for searches, and other popular search engines like Bing and Yahoo, don’t despair. In that case, there are several ways to stand out online.
What does it mean to be found on Google?
It’s probably not what you think!
Appearing in search results does not necessarily mean that you will actually be found by potential customers, which is the primary goal of having a website in the first place. Many believe that appearing in the top 20 or even on the first page of search results is good enough for a customer to not only see your website in the results but actually to follow the link and visit your site, but this is not true! Over 80% of Google users decide which result to click on from the first five results in a search query! If they are unsatisfied, they do a new and more detailed search.
And even in the top 5, an increase in your ranking (or position) from 5th to 3rd, for example, can more than double the number of visitors to your website, which could do wonders for your business – this implies that you can be discovered on Google by a larger pool of potential customers!
Online marketing strategies to increase your Google findability
Google AdWords
This paid service provided by Google allows your website to appear at the top of or to the right of the “organic search results” for a given search term or phrase. If you’ve used AdWords in the past, you’re likely aware that it can be expensive. Additionally, your website may not appear in the organic results. It may take some time to appear in the advertising section, depending on the competitiveness of your keywords. The ultimate goal is to be found on Google using prescribed and published SEO policies.
Search Engine Optimization
This is what we do (and how you found us)!
A high ranking with Google and other search engines does not happen magically or through tricks – an SEO campaign is the continual implementation of widely-accepted techniques. This can be divided into on-page optimization, focusing on error-free website coding, relevant content, meta tags, etc., and off-page optimization, focusing on creating a network of quality backlinks, social media, etc. By optimizing the format of your website and increasing traffic from various sources, we can cater specifically to your unique needs and industry. This will enhance the power of your website and attract more visitors.
Be found on Google with us!
We will develop an individual campaign suited to your wishes and desires to help you stand out among the millions of others! Look around our site to learn more, or request more information and a free analysis today.
