Amazon SEO
SEARCH ENGINE OPTIMIZATION ON AMAZON.DE
Amazon is now the largest online retailer in Germany, followed by Otto and Zalando. On the marketplace for new and used items, which was set up for retailers and entrepreneurs, there are no limits to the variety of products. As the global market leader in online retailing, Amazon has created a large market for retailers from all over the world. Anyone who wants to sell something does it on Amazon.
BETTER SEARCH RESULTS THROUGH GOOD PERFORMANCE
Many buyers are increasingly starting their search for offers directly on Amazon. This is because they have a specific purchase intention and therefore decide directly for the online retailer. The goal is clearly defined: search, find, buy. With a sea of search results, Amazon’s most significant concern is presenting the best possible search results to be attractive to users as a trading platform. This poses the same challenge to every online retailer because it is mainly the search results of the first 3 hits bought. The quality of the information offered for each product is one of the decisive factors. Many performance factors are important for the results of a search query. For example, the product description is an essential criterion for the results of a search query. However, if the product offered, there needs to be purchased frequently enough or clicked on at all – in other words, if the product performance does not match the expectations of the searcher – even a good ranking is quickly lost.
VISIBILITY OPTIMIZATION FOR PRODUCT SEARCH
Similar to Google, the merchant offers on Amazon can also be optimized. As a rule, this mainly involves improving the visibility of the products. If a product is seen first, it immediately attracts more attention, and the chance for the provider to close a deal increases. By improving the ranking, a product is thus placed closer to the position where a searching customer is most likely to become an actual buyer. For Amazon, the focus is on a satisfying user experience: after a successful purchase, a satisfied customer will soon make another search query, leave a comment, and place another order.
The search intention of the buyer is crucial for a successful Amazon SEO. It is about understanding this as well as possible. The product must be equipped with the appropriate keywords in the description on its subpage to be found better and thus seen faster than competitor’s items.
CONCLUSION ON AMAZON SEO
A good placement in the search results guarantees high visibility, which is associated with a high probability of a purchase decision – provided that the item description (including product images) meets the customer’s expectations.
AMAZON SEO: INDIRECT SUCCESS FACTORS
When it comes to product descriptions on Amazon, there are some elements that sellers can control and others that they cannot. For example, product ratings and reviews from other customers, as well as the performance of the merchant in terms of shipping and delivery, can greatly influence a buyer’s decision. A good seller should not only focus on optimizing their product description, but also prioritize customer satisfaction and align their processes accordingly.
