KEYWORD RESEARCH
Defining the right keywords is a challenging task that should not be underestimated. For this purpose, we combine different techniques. For instance, conducting an internal analysis of our customer’s products and offers is crucial. Often, services are advertised online and promoted on Google, which can reach the company’s performance limit and prevent them from accepting additional orders.
Our products were part of the SEO campaign that has been discontinued or phased out from the company’s product portfolio.
One effective strategy is to observe the class leader from Google’s viewpoint, as it is likely to do things correctly. Additionally, various software tools are utilized for keyword discovery. Running a Google AdWords campaign alongside the SEO campaign can also be a beneficial approach.
Google has developed SEA (Search Engine Advertising) to such an extent that it has become an attractive and practical addition for those with some experience. An AdWords campaign also provides valuable information useful for classic search engine optimization (SEO) through the competitor monitoring tools given there.
