Image content is becoming increasingly relevant. After all, who wants to just read through a text? We inspire ourselves with pictures and develop ideas further. We are also guided by images. A product can be great, but as long as the accompanying picture doesn’t fit, the chance that it will be bought is reduced.
From inspiration to purchase. This could be the motto of Shoppable Image Ad, the advertising option newly introduced by Google. What is currently only available for partner publishers will later also be extended to image searches on Google. Products matching the search term are displayed. These images directly contain a price and a seller. A good example is Instagram’s successful shopping feature. Products are linked here that a person in the picture is wearing, for example. Such images are tagged with, for example, “Shop this style”, which then displays products that match the items in the image. Pictures and even videos become a digital shop window.
Shoppable Image Ads now makes it possible to link selected images to products. The customer journey goes seamlessly from looking at the picture to buying the product. What means another of already many advertisements for consumers, it is a great opportunity for publishers to place new products and to market them.
