Search engine optimization is a must for anyone looking to promote their website. Almost all of the 3.5 billion daily search inquiries are performed using the search engine Google. But, most users that are looking something up on Google do not bother to look past the first page. This is why it is important to try to land as far forward and toward the top as possible.
What is SEO?
This is achievable through search engine optimization, or SEO for short. This involves optimizing articles, pictures, and videos on your website, or better said, optimizing your whole website using certain techniques. Search engine crawlers regularly scan websites and decide if the content suits the keywords. These crawlers assign value according to certain parameters that a search engine considers to be important, such as user-centered content to Google, for example. While it is unknown which exact parameters the crawlers use, there are things that are known to be important to Google.
Since most search queries are typed into Google, it makes the most sense to focus on this search engine for your optimizations. The terms SEM, SEA, and SEO are often used in online marketing. SEM is the umbrella term for SEO and SEA (search engine advertising). The focal point here is search engine advertisements and ranking through paid ads. Ad campaigns for various search terms can be placed, thus attaining more visibility on Google. Google’s total revenue for ads came up to over $209 billion in 2021.
SEO deals with measures you take directly on your website to improve your ranking.
