OUR THIRD AND LAST ARTICLE IS ABOUT VOICE SEARCH
In the future, the trend is to use voice-controlled search queries such as “Voice Search”. In Germany, this tool is not yet used as often as in the USA, but it has a high trend factor. Accordingly, “Voice Search” will also influence search engine optimization. Websites, which are optimized “Voice Search” have thus in the future an advantage over other web pages reported: https://www.xovi.de/2016/07/voice-search-wird-text-search-teils-ersetzen.
In contrast to the normal search requests on the desktop, it is particularly important for “Voice Search” to achieve a high rank, since users will probably listen to only two suggestions at the highest in this type of search. In order to rank well for voice search queries, it is important for SEO purposes to analyze and understand the language that potential customers use. Marketers should therefore pay close attention to the semantic context, as well as the communication behavior or natural language of the users.
In addition, this voice-driven search requests much longer words, phrases, and other search terms than traditional search input on a computer or smartphone. Accordingly, with regard to the optimization of a website, attention should be paid to what exactly potential users are looking for on a website and how to answer these questions approximately in the content. Consequently, W-questions in voice search will increase according to https://www.onmedia-marketing.de/seo-trends-2017.
More on the topic of voice search here:
https://searchengineland.com/future-voice-related-search-engine-optimization-local-business-250050
https://www.searchenginejournal.com/voice-search-will-forever-change-seo/164189/
