IN OUR SECOND CONTRIBUTION TO THE SEO FACTORS AND GOOGLE TRENDS FOR THE YEAR 2017 WE DEDICATE OURSELVES TO “RANK BRAIN”
Google’s artificial intelligence RankBrain has been around since the Hummingbird update. RankBrain can detect patterns and related words. The allows to better interpret search queries that have never been entered into the search engine. Thus, Google can calculate potential user questions and relate them to already popular search queries. Through this machine learning, Artificial Intelligence (AI) becomes more intelligent from process to process and is thus a very important factor for search engine optimization in the future.
This artificial intelligence can tell how well an article is written. It is hard for marketers to optimize search queries that have never been asked. Therefore, it is very important to make the actual content of a page as unique as possible. Google avoids copies and wants only relevant content, because as everyone knows “content is king”.
Such a content with 500-800 words is more relevant and achieve a better ranking than one with only 250 words. To write the perfect content and thus optimize the SEO ranking, it is therefore important to plan and align the content correctly. The better the content of a website is, the longer potential readers stay on the page and the Google ranking increases.
The upcoming third and for the time being last article will be about “Voice Search”.
