Last week, Google launched a new interface for mobile search. However, Google just set up guidelines for this. The favicons, which are displayed at the top of a snippet, give the user relevant information about the origin of the information. The icon represents the company branding. This is to create an overview. The user also has the advantage of being able to separate reputable pages from dubious pages at a glance and thus go directly to the relevant information.
Among SEOs, Google’s new update of the snippets is hotly disputed. Due to the newly designed snippets, the ads for ads hardly differ from the organic search results. This would strengthen the CTR.
What SEOs fear is the falsification of well-known favicons of smaller websites in order to get more clicks. This concern is theoretically justified, but Google had not paid attention to them until now.
Sullivan, known as the voice of Google, has already had to deal with imitation ads and spoke out about it by means of Google’s drafted guidelines. Google had already written a post on the subject. According to this, webmasters can embed their own favicon for the mobile search. Google crawls the page again to ensure that this also appears in the search. If the icons are inappropriate, such as symbols of hate or pornography, they are replaced by standard icons.
Brands are represented by the favicons. Good values can be achieved by companies taking care to use popular search terms and to position the website name and the favicon well visually.
