In this article, we would like to give you an overview of the current trends in SEO. Staying up to date allows companies to get their website further ahead in search results. SEO trends never rest, though – there are always new developments and options to consider in the SEO marketing of your own company. If this is too exhausting for you, don’t worry – you can call in outside help: Professional SEO companies take on this work for a fee and optimize your website using their knowledge and tools.
Podcast recordings, audio content, and moving images are currently particularly popular. In the future, these are to also appear in Google searches; videos in particular are at the front of the pack and are popular with users for getting their information. In the case of podcasts, the focus is on added value and is to be decisive for the ranking position among the search results.
March brought Google’s Mobile First Indexing as an update. This means that content that can only be viewed on a desktop will no longer be displayed. The reasoning behind this is that the number of smartphone and tablet searches continues to grow. So, content that can’t be accessed on mobile devices will no longer be displayed among search results. Included in this are text, images, videos, and other structured data.
In February, Google also rolled out an update that could be particularly interesting for text content. From this point on, Google will divide texts into passages, which means that individual text passages also become more important and can be displayed as an answer to a search query. The content thus gains much more importance and Google “scans” the texts so to speak and evaluates them. In the USA, the update has been active since February; in other countries such as German, the update has not yet been implemented.
The search engine Google itself also gives tips for optimization from time to time. We, therefore, recommend following this search engine giant on social networks as well, as digital live broadcasts, in which users can also ask questions, take place here from time to time. In addition, a function of the Google Ads account also provides an opportunity for optimization. Webmasters who place their ads using Google get tips on how to improve performance under “Optimization Factor and Recommendations” in the menu.
Links and link building also continue to play an important role in SEO. The focus here is on the quality of the links and the relevance of the linked content. Backlinks also have a beneficial effect.
Using keywords in high frequency, however, is rather disadvantageous for webmasters, because Google punishes them. The “more…” tag can be used here as a remedy.
