A constant stream of store closures due to the pandemic has continually presented owners with new challenges, whether it be new mandates that need to be adhered to in order to open their store, or completely rethinking their business concept due to additional store closures during lockdowns. Owners who have now focused on continuing their business activities online can, however, expect that good business revenue can also be achieved online. But this depends on users being able to find their website in the first place. For users, two aspects are particularly important: sustainability and short transport routes. This means that even smaller companies are not at a disadvantage.
In order to create a homepage that is not only found by users but is also very user-friendly, it is important to know how major search engines actually work. Search terms entered by users are evaluated by algorithms, and after this, the user is shown the results that best match their search query. However, search engines like Google, Yahoo, or DuckDuckGo differ from each other. While the results displayed on Google also contain paid ads, results on Yahoo, etc. are not manipulated by paid advertisements.
Furthermore, page keywords are also included in algorithmic evaluations. Backlinks not clicked on don’t matter anymore for a good homepage rating. The more pages on the same topic that link to your homepage, the higher the number of visitors to your homepage. There are different ways to get these backlinks; it really depends on the nature of your business.
However, search engine optimization does not only serve to gain new customers but also to maintain existing clientele. A great way to thank existing customers for their loyalty is by introducing prize drawings, for example. An added perk – this is also entertaining! For example, products can be offered for a raffle.
However, it’s not totally necessary to immerse yourself in technical SEO literature, since search engine optimization is time-consuming and often costly as well. But don’t despair – you can hand your search engine optimization over to an SEO agency. SEO agencies are professionals in this field and have a lot of expensive, yet valuable tools that they regularly use in their work.
