Search engine optimisation is a great building block for more traffic. However, many website owners still don’t know how to get the most out of their website. SEO also plays an important role for search engine rankings.
In order for the website to be displayed correctly in the search engine, the basic criteria of the OnPage measures must be fulfilled. The meta data must be maintained so that the page title and description are displayed correctly. You should make sure that the title is about 55 characters long and the description consists of 156 characters. The 128th character should be followed by a full stop at the latest. In addition, the main keyword should appear in the title so that users know whether the content of your page matches the search or not. However, on-page does not only mean that font and page settings are adhered to, but also that images are optimised. The appearance is usually the decisive feature for the purchase by the customer. Images make reading easier, support the imagination and simply enhance the page. You should not replace text with images, but insert them in the right places.
If you want to earn the trust of your customers, you should make sure that your page is secure, i.e. that it is encrypted. This can be shown by the TLS certificate. Especially if you come into contact with confidential data of your customers through your website, you should protect your site through HTTPS. This also protects your site from phishing and sniffing. Encrypted pages also have a slight advantage in the ranking and have a positive effect on the conversion rate.
One of the main reasons for leaving a website quickly is long loading times. These depress user satisfaction. To avoid long loading times, images can be compressed.
However, if you are struggling to make your website user-friendly, companies such as effektor can help you optimise it. This allows you to focus on your business tasks while effektor takes care of optimising your website.
