SEARCH TRENDS: THE 12 MOST SEARCHED “HOW-TOS“
Google collects all the data on search trends. It’s not news to us that Google loves data and stores a vast amount of information about us. But the fact that Google has data repositories that give insight into search trends even available for free download amazes us a lot. What interests us now: What are current search trends? And what can we learn from the data?
„HOW TO …“
If you have a question, you don’t read through reference books and trade journals these days. If you want to learn something, you open up your laptop, establish a relatively stable Internet connection – and Google. What’s searched for most? Instructions and tips. “How-To …,” meaning “How to do …,” rules the top of search queries worldwide. And the appetite for answers to these questions seems to be high. These “how to” search queries have increased 140 percent internationally over the past 13 years. With that in mind, we now ask, “How To Use This Information?”.
THE MOST POPULAR SEARCH QUERIES
Very clearly, we can’t leave this information to the left. In order to extract value from the volumes of data, it’s helpful to get an overview. So what are the most popular search queries we look for in Google? At the top of the list are questions about repairs. “How To Fix a Toilet,” for example, is a question Americans ask regularly. We Germans are much more interested in how to fix a light bulb. And why not? Home improvement stores have been preaching for years that it’s best to do things yourself. In warmer climates, the most common question is how to fix a refrigerator. And in the Soviet Union, “How To Fix a Washing Machine” is repeatedly typed into the search engine.
„HOW TO: … FIX A TOILET“
This is made possible in particular by Xaquín Gonzáles Veira, who has already collaborated on the visual implementation of the New York Times, the Guardian or National Geographic. Now he also supported Google by contributing to the visualization of the data on his own website. The page „How To Fix a Toilet“ illustrates the data that Google’s data repository spits out. Here, you can get some revealing insights into users’ search habits. In the Google Trends Datastore, search trends can also be freely downloaded as a CSV file.
DIE 12 MOST POPULAR HOW TOS SINCE 2004
How to tie a tie
How to kiss
How to get pregnant
How to lose weight
How to draw
How to make money
How to make pancakes
How to write a cover letter
How to make french toast
How to lose belly fat
How to write a resume
How to boil eggs
DIE 12 MOST POPULAR SEARCHES OF THE LAST FIVE YEARS
How to do the cup song
How to draw a minion
How to contour
How to make loom bands
How to get a thigh gap
How to clean white converse
How to make fluffy slime
How tot werk
How to lose weight fast for women
How to become an uber driver
How to do a sock bun
How to clean keurig
CONCLUSIONS:
An insight into Google’s search trends is not only exciting for us SEOs. As Veira shows, interest in search trends and insights into Google is even in demand worldwide. Nevertheless, the SEO industry in particular is of course immensely pleased about the new opportunities that Google gives us through this. In order to generate higher traffic in the context of search engine optimization, a thorough Keyword-Recherche essential. Google not only gives us insightful knowledge by publishing the data, but also allows us to gain insights that can help us to run a more structured SEO campaign.
Top currently by the way „How To Make Slime“ and we very much hope that soon there will be more important issues that we want explained.
