The Corona pandemic continues to hold public life, professional life, and even the economy in check. While we can’t assume recovery will happen any time soon, some businesses have at least found ways to survive the crisis and even gain advantages from it. Like people’s search behavior on the internet, the challenges for companies have also changed. Their focus is always on securing liquidity, jobs, and the continued existence of the company.
We may not be able to stop the effects that the crisis is currently having on our country, but we can take measures that will support businesses at least a little. Rest assured, even this crisis will not last forever.
Moreover, the pandemic has not hit everyone the same; the pandemic reaches industries at different times. Some have remained unaffected and even have tended to experience a positive upswing in business. Government aid is also not available to all companies. Companies will need to make their own contingency plans; what helps one may not be of much help to another.
Many companies have therefore put their marketing activities above all else on hold, at least temporarily. Of course, it is possible to save money by doing so, but a rash decision like this is not really the wise thing to do tactically. Completely suspending strategies also means that after the crisis, you have to start from scratch again for your marketing and SEO. Therefore, measures taken should only be slight adjustments that can also be changed incrementally at any point in time.
While some plan a standstill in their marketing activities, others can take advantage of the free time; they can use the time to do prep work for after the pandemic. This does not mean pretending that the crisis does not exist, but acting with targeted campaigns and taking advantage of the free space created in the market by competitors who are on standstill. Those who completely forgo SEO or marketing in times of COVID-19 run the risk of being forgotten.
This extra time can also be used to analyze and adjust active SEO measures. An analysis of existing keywords, content marketing, and on-page measures is particularly important. Informative content continues to be an important aspect in creating trust and attracting users, even in the age of COVID-19.
The ways to give your online presence a new image are limitless and require only detailed analysis. This can be a breath of fresh air that can help the company through the Corona crisis in the long run.
