This is a question that companies ask themselves over and over again: should we do the SEO ourselves or should we hire a SEO agency to take over this task? Unfortunately, we can’t give you the answer, but we can explain the various advantages of both options so that you can choose one that aligns with your company’s goals. At the end of the day, these are the ones that should be the deciding factor in your decision.
If there’s one thing we can agree on regarding in-house SEO, it’s that a specialized SEO professional is needed for these tasks within your company. Finding someone who meets the specific requirements needed for SEO work, however, is not always easy. Specialized and multidisciplinary knowledge is needed here. And even if finding a suitable candidate is not always easy, you will not regret the effort put in later on.
One advantage is definitely that communication channels are much shorter, thus problems can be solved quickly and projects can be implemented more quickly. In addition, an in-house specialist can take care of your company’s website 100% of the time since they do not have to serve other companies at the same time. In addition, an in-house SEO specialist is very familiar with your corporate culture and has closer contact with your customers. Thus, they know what customers expect and can tailor their SEO strategy to them. Regarding collaborations, companies with in-house SEO also usually perform better, because communication deals with the people who got the company off the ground and who totally support the brand, improving the credibility of the company. As far as costs are concerned, salaried SEO professionals are usually cheaper than collaborating or giving your SEO project to an agency.
However, SEO agencies can also score advantages, and they bring a lot of in-house input along with them when cooperating with companies. SEO agencies pay for the costs of further training on their own. This means that SEO experts in agencies are always up-to-date. In addition, SEO experts in agencies have an overview of many areas and companies, and can thus pick up a few tricks here and there from other industries. Changes in staff also occur largely problem-free in SEO agencies. They have a number of trained staff, and there are always several experts working on a particular project. If someone leaves, it’s not the end of the world, whereas, for an in-house SEO team, a new member of the team has to be completely retrained and familiarized with the processes.
