The loading speed of your website can be a blessing or a curse. It is one of the factors that determines whether and how long visitors stay on your website. Slow-loading websites run the risk that visitors will leave after a short time. Therefore, you should keep the loading time as short as possible.
In English, the loading time is called “PageSpeed”. Based on this, Google developed the tool “Pagespeed Insights”, which measures the loading times of websites and sometimes gives helpful tips for improvement.
he application is easy. To analyse, simply enter the URL of your website in PageSpeed Insights and then click on the “Analyse” button. Now you will be presented with the results for the mobile search and the desktop area. However, the results are no longer analysed by Google itself, but according to data from the “Lighthouse Project”. The values are evaluated more critically and more strictly, and the results are often worse than they were before with Google.
In the following suggestions for improvement, we will tell you how you can improve the loading times of your website beforehand, because the causes of poor pagespeed are many and varied.
Speed problems can be caused by HTML source codes that are too long. Superfluous instructions, old unused components, as well as unnecessary spaces or entire blank lines can already cause lame loading times. The HTML source code should be kept compact and checked regularly.
The same is often the case with CSS and JavaScript files. Before they increase in size, you should sort them out according to their functionality and usefulness. In addition, if CSS and Java scripts are used several times on different pages of a website, you should store them in separate files. This way they only have to be loaded once. Otherwise, this can also be a cause of reduced PageSpeed.
Image files can also be to blame for slow page speed. Too large dimensions or too little compression in poor ratios are often a factor of poor PageSpeed.
