Even small businesses can implement link building. And it pays off! In this post, we will show you useful strategies and tips for small businesses.
The relevance of link building has risen immensely over time, and although most marketing experts are aware of this, very few small businesses actually have set link-building strategies – even though this is the real key to making your site visible. One plus point is that link building leads to more traffic. As in other branches, there are certain trends that form here as well.
Yet, it is surprising to see how little knowledge is floating around in the small business world. The most influential marketing strategies include email marketing, affiliate programs, influencer marketing, and link building. Most small businesses, however, have a lot of experience with social media marketing and little with digital PR. Most know what link building is, but very few have any idea what it entails.
Content creation is particularly well-loved. This has a lot to do with link building as well – not directly, but it is known that good content will be shared on other sites and that other websites will link to good content. Good content will then not only be linked to but commented on, which also has a positive effect on your visibility.
There are countless strategies for link building, ranging from the aforementioned creation of content, creation of infographics, and writing of guest posts to recording podcasts together or just asking directly for link placement on a site. No matter which strategy you choose, just remember the importance of sticking to your strategy – it will pay off with success in the end, as we well know.
