Pinterest is a popular platform when it comes to inspiration and ideas. This visual search engine offers everything from gardening tips to literature guides, recipes, party ideas, and makeup tutorials. Millions of users are reached organically this way. SEO is not absent here, either. In this post, we give you a few tips on how to achieve a good ranking on Pinterest.
Starting with the account settings, it is best to set up a business account. This way you have access to Pinterest Analytics. The website must then be verified; Pinterest allows this via a meta tag or HTML file.
To get a higher click-through rate, you can use Rich Pins. Thanks to these, information about the company is minimized, but prices and possibly recipes or instructions are shown, which can lead to an increased click rate. In this way, users are offered value, which then takes them directly to the manufacturer’s page with a simple click.
Remember buttons work almost a bit like backlinks. The user can save pins on his page (on boards). Saved pins also provide direct access to the website.
Pinterest’s algorithm rewards regular activity on their portal. The more consistently a user posts, the higher their ranking increases, resulting in them being then featured on the main page more often.
Pins from other users can also be saved and pinned, so your own page looks fuller. Through this, you also have the opportunity to discover companies with similar products and interests on Pinterest, offering opportunities for exchange.
Since Pinterest is a visual search engine, image quality plays an enormously important role. The images speak for themselves and are also the basis for deciding whether a customer can get value from them or not. It is best to stick to a portrait format of 2:3 for images and possibly add fonts.
Ideally, you add hashtags to increase the reach of pins. It is still the case on Pinterest that the latest entries for hashtags appear at the top of the feed. However, more than twenty hashtags should not be used.
Not only are high-quality images important, but the content of the website must also be tangible for the customer. Pinterest tends to devalue content if users only click briefly on an image and then leave the page again immediately. In addition, care should be taken to communicate on other channels that your Pinterest account exists. The more followers the better, so new pins can be shared several times right away after being posted.
It is also very important to do keyword research to see which keywords are mostly used in which topics. This way you can also discover keywords that are also in your subject area and expand your own network.
