Search engine optimisation aims to optimise content from web pages, blogs, images, videos and other content to improve the reach among Google rankings. We now present 10 different measures that are mandatory for optimisation.
1. Webseiten müssen bestimmte Sicherheitsvorkehrungen aufweisen. Auch Google stuft Webseiten nicht weiterhin höher ein, wenn diese nicht über eine SSL-Verschlüsselung verfügen. Verfügen Webseiten nämlich nicht über solche Vorkehrungen, so werden sie von Google als unsicher eingestuft.
2. Websites must have certain security measures. Google also does not continue to rank websites higher if they do not have SSL encryption. If websites do not have such precautions, they are classified as insecure by Google.
3. Of course, it is also worth mentioning that more and more people are accessing websites from mobile devices rather than via computers and laptops. Here it is of course important to make sure that the website is adapted for mobile display. Various tools can show you from the desktop how the view is on mobile devices.
4. he content on your website should be as easily accessible as possible. This is not only particularly important for the visitor, the search engines and their crawlers also benefit from it.
5. A good URL also consists of short, compact, readable words. You should make sure that important keywords are used. Special characters should be avoided.
6. ach URL also needs its own title. Keywords belong at the beginning of the URL. The number of characters should not exceed 70.
7. The optimisation of meta descriptions is also important, as this increases the click-through rate for search results.
8. The choice of headlines should take into account that they are short and simple and thus also bring recognition value.
9. Of course, it is not only the external appearance that is important: the content also plays a particularly important role. It should offer the user added value. It should in some way reflect the company in terms of language, stand out with uniqueness, be structurally well designed and contain keywords.
10. Backlinks are considered a type of recommendation. These link from other websites to your website. Just make sure that the backlinks are not spam links.
Of course, these measures do not train a perfect SEO specialist and do not bring you directly to page 1 of the search results. There is much more to optimisation. SEO specialists can help your company get as close as possible to this.
