In order to achieve self-set goals in the SEO area, it is often helpful to build up a network of different departments. It can often be difficult to convince colleagues from other departments of your own goals, so the following tips should make the working life of in-house SEOs easier. The basic building block of a functioning network among SEO partners is often nothing more than empathy, i.e. sensitivity.
- The most important thing in persuasion is not only to have your own arguments ready, but also to think about possible counter-arguments. This is the only way to develop specific arguments for these counter-arguments and you don’t appear aimless in a negotiation if the other person you are talking to has different views.
- Furthermore, value should not only be placed on one’s own goals, but also on those of the interlocutor. In the event of differences of opinion and different goals, compromises can be made.
- In addition to the above point, the benefits of one’s actions for the interlocutor should be highlighted.
- During the negotiation, you should also be careful not to digress and stay focused on your goal.
When it comes to convincing the management or department head of goals and measures, it is advisable to plan a fixed date for this so that this does not get lost between hinge and door. In addition, numbers and graphics can underline the statement. Current developments and forecasts can be displayed in a targeted manner. In addition, it is always appropriate to point to the competition, because the plan is to put yourself above them and contribute to your own company’s success. Finally, a developed schedule with deployed employees can be presented.
Web developers and programmers should be informed of the measures after the affected product managers. Value should be placed on a precise formulation in order to avoid misunderstandings and, of course, the goals and the meaning behind the changes should also be addressed. However, you should also allow yourself to be consulted by the programmers, because they have CSS, HTML & Co. in their sights best. It can also be helpful to build on sources.
The content team tries to create high quality with limited budgets and to adapt to the target group in order to reach them. It is important to have good arguments here. Graphics can be a crucial tool here. Since certain SEO tools often have a limiting effect, especially in content work, good handling of the tools can be taught here. Workshops can help here to improve the potential of the employees.
What else needs to be considered is not to lose sight of the goal as a goal to be achieved together. A common workflow ultimately drives things forward. Regular briefings, votes and monitoring not only offer employees the opportunity to participate but also create an overview of the progress of the project and at the same time invite questions, criticism and user requests to be expressed.
