By the beginning of September, the first companies have already started Christmas pre-sales and advertising for this to match. Annually, millions of searches take place for Christmas. How companies can use this demand for their own use will be covered in this article.
To start off, look for gaps that you can use to the best of your advantage. Men, for example, search for gift ideas for women much more frequently than the other way around. You can take advantage of this and also look for keywords that are worthwhile to use and looked up a lot.
- Make sure that you make use of as many relevant keywords in your online industry as possible.
- In the best-case scenario, you have now found many gaps that have not yet been used efficiently by your peers. Also, new trends with new keywords come along every year. Use your findings to create new URLs with new content.
- Keep an eye on your newly created URLs, analyze how well they perform, and see which content still needs to be optimized if necessary.
In addition, you should also put together informative content for your customers. Before customers buy something, they often do research and compare different sellers or providers. 80 percent of search queries are considered to be in the awareness and consideration stages of a buyer’s journey. You can also link your product pages to your information pages. Once customers have decided on a gift idea, they are then taken directly to the products. These links are then called conversion triggers.
Along the way, of course, you can also create posts that are well-suited as backlinks. Product tests, infographics, or Top 10 lists are easy to design and can be accessed and shared by visitors. The probability of backlinks increases with the content of the info. The more exclusive and up-to-date, the higher the probability that you will make a breakthrough with it and get backlinks and/or mentions. This attention also has an extremely positive effect on search engine rankings.
Images also have their appeal and thus play an important role in image search. High-quality images inspire customers and can of course also influence sales figures. Make sure that your images are optimized for Google Images, because after Google’s last update, the search function of images has been changed for users. You can use this as to your advantage if you prioritize high-quality product photographs on your website.
Internal linking is a good alternative to backlinks. Use hard keyword anchors for this. Page navigation must be adjusted to fit your new Christmas content so that all links still work and do not lead into nirvana. This way, the link juice will also be divided equally.
And last, of course, factors such as social networks and timing play an important role. Also post or link your content on platforms that are frequently used as information sources, such as Instagram and Pinterest as well, for example. You’ll be best prepared if you finish getting set up as early as possible. Late summer is ideal in terms of timing. Many people start planning for Christmas quite early to avoid too much stress right before the holidays.
