It’s no secret that a rapid rise in search engine optimization remains wishful thinking. Successful search engine optimization is much more than a few good keywords and title attributes. Discovering the right strategy for your own company is often a long process. Even Google currently changes its algorithm about 500 times a year, which shows that even the giants can’t sleep when it comes to finding the right SEO strategy.
Here are seven tips for an effective SEO strategy:
- Since visibility on the web plays an enormously important role, care must be taken to ensure that your own website is included in the Google index. For this to happen, a robots.txt file must be stored. This defines which areas of the site may be crawled and which may not.
- Keywords should not be based on gut feeling. It is more important to analyze the search behavior of users. The aim is to cover the intentions of the users with suitable keywords.
- The first thing users see on Google is the snippet. It is therefore recommended to keep it particularly clean, i.e. the page title, URL and meta description must not be missing. Otherwise, all relevant information should be brought to the point here. An interesting call to action could bring potential customers to the website.
- When structuring the text, attention should be paid to uniformity and formalities. Even more important, however, is the structure of a flat page hierarchy. A few subdirectories make it easier for the Googlebot to crawl.
- When it comes to writing texts online, short but concise texts come first. Many users do not have the time to empathize and skim long and detailed texts. Therefore, the rule applies: a catchy headline, short paragraphs, subheadings, lists and media to illustrate.
- The links also play an important role. Internal links simplify site crawling and navigation.
- And last but not least: the advertising. Backlinks from other sites can help to bring your own content further forward on Google and increase its popularity. Backlinks via social media are not enough here.
The agency effektor SEO – agency for search engine optimization, offers advice, analysis and optimization on the subject of SEO. The agency itself fought for its top position in the organic search results for SEO Company through good strategies.
