SEO is an ever-growing marketing field and everyone wants to get it right. Everyone tries to find out the ideal way for their own company to be visible to search engine users and to be as high up in the rankings as possible. Of course, there are also a lot of misinformation and errors circulating on the net, so in this week’s article, you will find out which ones there are out there at the moment.
No. 1: SEO is so yesterday, it no longer makes sense to sell your company in this regard, Google already knows all the tricks and punishes them
Of course, SEO is not what it used to be. Changes in the digital age and also in SEO marketing are happening rapidly. SEO will play a role as long as there are algorithms. It’s about meeting the criteria by which a website appears higher up in the search results. SEO makes websites work better and users get what they are looking for.
No. 2: Too many keywords or too much of the same keyword
Those who think they will have success if they use the same keyword in a text over and over are sadly mistaken. Search engines value variety, so it is better to use synonyms and different keywords. Equally important is the good readability of the text. If you use a keyword too often, your website may even face negative consequences, because search engines like Google will then classify it as spam.
No. 3: Meta keywords
For some years now, meta keywords have no longer played a role in various search engines. These are virtually “non-visible” keywords for the user.
No 4: Drop-down / collapsible texts
Search engines like Google usually do not evaluate collapsible texts. In addition, care should be taken to ensure that texts offer value in terms of content, but do not overwhelm the user. Therefore, continuous texts are better suited, because here Google also makes its assessment based on importance.
No. 5: Impatience
Let’s face it, it would be nice if the smallest of efforts would lead directly to the big goal, wouldn’t it? It would be great if spot-training your abs for a few weeks would lead to your dream of a six-pack and good SEO work would lead to a number 1 ranking on Google, but so this is unfortunately not the case – for fitness or for SEO. The secret is patience. Of course, you also have to tweak your own concept and develop your company in terms of SEO, but if you analyze diligently, keep an eye on your own results, and use them to build your own toolset to perform better in Google, you definitely won’t be going wrong.
