What is the name of the second largest search engine for Google? Right, YouTube.
Every day, over millions of minutes are provided to new content. But only a few really stand out. One way to change that is YouTube SEO. In this blog article you get 10 YouTube SEO tips to optimize your channel.
- Channel description
In addition to a naturally uploaded profile picture and cover picture, to round off the first impression, the channel description is of great importance. In the channel description you ask yourself the question: What is my channel? What are the main keywords with which I want to be found? After the text you insert your email, place and social links. In the right sidebar you can activate the function of similar channels and link specially selected channels.
- File name
A factor that is often underestimated, but is of great importance for the YouTube SEO, are the date ranges of the individual videos before the video edition. For example, if you do a cat video, the files should be included in the files for at least the word cat. With various keyword tools you can check how often which search term is sought.
3. Title
Titles should be short and memorable. It is essential that the main keyword is in the title. It is not advisable to get the viewer of clickbait titles. You have found the optimal title for your video as soon as you have become curious yourself and would look at you.
- Video description
The first two lines are crucial in the video description. The first 140 characters (by the way of 5000 available) are recorded here by Google. In this you should use your main keyword again, with which you want to be found or what the topic of the video is.
5th day
On the tags we differentiate between channel day and the video day. Canal life are keywords that describe your channel. Video tags describe your new video. When we upload a new video, we write the video tags and then the channel day. It is advisable not to use too many because it can be punished as a spam by YouTube.
- Thumbnails
Well -scouting thumbnails improve the first impression of your visitors. You can do thumbnails yourself if your account is verified. You should be a clear connection to the content. You can refine it with keywords. An effective use of image, color and writing is the key to designing an appealing thumbnail.
- Category
Which category has your YouTube channel? People & blogs? Entertainment? Education? She contributes to being suggested in the video suggestions of other users.
- Notes
Notes in the videos provide more interaction. You can add links, notes and other video suggestions. Make sure not to direct the user away from their own video too early, because the video experience should not be affected.
- Subtitle
Subtitles are added automatically after uploading a video. They are an advantage not to exclude hearing impaired people. Another advantage is that YouTube can better capture what the video is about. The speech recognition of YouTube is already very advanced, but not yet perfect.
- Playlist
Playlists are an advantage to increase the watchtime. You can also create structure by arranging several video formats (example: short films, motivation and daily vlogs). By clearly delimiting formats, you can also create new keywords.
In the end, your question should always be: would you want to subscribe to your channel yourself?
