There are many exciting ways to make one’s marketing and sales campaigns interesting without spending a big budget immediately. One of them is the right choice of domain because a clever web domain not only binds the brand, but also ensures that it is more likely to be found on Google and Co.
Creativity is welcome
In the past, it was common practice to simply use one’s company or brand name as the domain. This makes it easier for the target group to find the company. But what do you do if your name is not yet known? How do you draw attention to yourself and stand out from the competition, especially when setting up an e-commerce store? Creative impulses may be set here. For example, a proper marketing foundation can be laid by referencing several top-level domains that contain important industry keywords. Securing several domains for later promotions can also be used for exciting marketing. An incredible amount of potential in domain marketing should definitely be explored.
Efficient server hosting is a must
Another point to consider when choosing the right domain is the availability of enough space on the server. Storage space is the be-all and end-all because later on, you want to align the web design according to your ideas and preferably not save on texts, images, and videos. The hosting provider Ionos guarantees individual server hosting for its customers based on various service packages. These include either a fixed or a variable size of server space, which can be constantly adjusted as the success of the domain grows. Even if there is not enough traffic when creating an online store, it is worth choosing a large enough server to carry the targeted traffic. And if you have a solid team of SEO experts and web designers, nothing can go wrong with your web presence.
Do not forget subdomains
With the help of subdomains, websites can be structured more cleverly, which is why they have been an integral part of web hosting since the beginning. However, a subdomain is not always enough to draw a clear line between various services of a company. An example of this would be the financing section. Theoretically, this has nothing to do with the product or service itself, which is why it deserves its domain. Accessing this domain directly via the company’s landing page should be possible. In this way, the customer knows that the financing division is a significant part of the company, which nevertheless takes place separately. However, this model is less suitable for the e-commerce sector. Here it is advisable to use several subdomains as subdivisions of a page so that it is clearly evident that it is a unified store system.
Secure domains for promotions and events
A clever idea for sustainable marketing is the precautionary registration of individual domains to use them in the future for special promotions and events. These can then be easily promoted via separate landing pages or collaborating websites. This can generate additional interest among users.
But which names are actually suitable for promotion and event domains? How can you use creative impulses to generate interest and differentiate yourself but still stick to the essentials? Here are some tips for choosing a domain name:
– A self-chosen advertising slogan is super suitable for actions. The slogan can be entered directly as a domain, establishing a connection to the action.
If you want to advertise a live event or a trade fair appearance, you should use your own
– company name should be used and supplemented with the trade fair name and the year.
– Using your catchy name for promotions is also often a good idea. This is ideally creative and can be secured directly as a domain. It is also not bad if the name has nothing to do with the company name.
You must not forget to check-in time for the availability of the desired domain. Normally you can do this directly through your hosting partner. In addition to the availability, the hosting partner will also take care of the registration of the domain and the provision of server space and other services.
Creativity is important, but not everything
Whether it’s an online store or a corporate homepage, just having a digital presence is not enough to keep up with the crowds of competitors. Creativity or not, a digital marketing strategy is always needed to reach the desired target group.
Social media campaigns always achieve a particularly strong effect. These are perfectly suited to draw attention to one’s brand and to build links efficiently for the new domain. For this, placing Facebook or Instagram ads directly is unnecessary. It is usually sufficient to have your own social media company account, maintain it regularly, and update it with information worth knowing.
And a separate account for special events and promotions is also a good idea here. Promotional accounts benefit from their unique position, whereby a connection to the main account can always be established by means of hashtags and mentions. With a promotion account, you may not have as many followers, but it is worth creating a separate account so that you can concentrate fully on the design of the marketing campaign and get the most out of it.
Where is the domain most likely to develop its effect?
Last but not least, we look at the domain’s application area. Predefining this ensures that the domain is aimed at a specific effect. If you mainly want to reach the younger generations on their mobile devices, you should stick to particularly short domains. Otherwise, you run the risk that it will quickly become too awkward for young people, and they will lose interest due to the long name. At extensive marketing fairs, on the other hand, it can be a bit longer. Here the visitors are often spammed with so much information that a short domain name would get lost. That’s why it needs a fresh name, which remains well in the memory.
