Content Distribution means The placement of content about a brand, company or product within Owned, Earned, Paid and Social Media.
What is the purpose of content distribution?
The goal is for target groups to come into contact with a brand, a company or a product.
What is Owned/Earned/Paid Content?
Owned content includes a company’s own media. Earned content means editorial PR. Paid content is advertising, and social content is social media. However, content can also overlap. For example, when social content and owned content overlap, we are talking about dialog and thus community management. Owned and Paid Content overlap to Promoted Content or “rich media”. Paid and earned content overlap to form native advertising or media cooperation, and social and earned content overlap to form advocacy, the public discourse.
