The footer link refers to links that can be found in the footer of a web page. Mostly it is the contact description, like the GTCS, the imprint or the address. Footer links refer to further links, which can also be located outside the web page. Footerlinks are helpful for search engine optimization. For example, they can draw visitors’ attention to the website through footer links and thus increase the link popularity as well as the ranking success of a website. The font size and recognizability of the footer link is crucial, because footer links in small font, for example, are difficult to recognize. Due to the development of search engine optimization, today it is rather links in the front area of the website that have a greater effect on the ranking position of the website. The number of links in the footer area can also have a negative impact on the website. If there are too many links in the footer area, they can be identified as spam.
