With Google Adwards ads can be placed. An advertising program that has been on the market since 2000: Google Adwords. First and foremost, there are no costs for using Google Adwords: with an account created, ads can be freely placed. Costs arise as soon as a user clicks on the ad and thus lands on the target page, namely the landing page. Now the question arises how high the cost of a click on the ad is. The answer depends on different factors: The competition for the keyword, the quality of the ads, the position in Google search and the budget availability. Competition in the SEO market is fierce. Companies that want to have a popular keyword fight for a high price. Quality has its price – Google assigns each keyword their individual quality, so Google Adword users have to accept the price determined for it. If you want to be in the highest positioning of the search results, you have to expect high costs. In addition, each Google AdWord user can set a budget on Google. If this is used up, no more ads are displayed.
