Inhouse SEO refers to the employees of a company who are permanently employed and therefore do not work as freelancers or on behalf of other agencies. Inhouse SEOs create SEO relevant content and take care of building the homepage so that it gets into the index of search engines. His main task aims to make the website always in accordance with the latest web standards. He has a great responsibility in the company and is always connected with it, so he can initiate and carry out projects within the company faster.