The term Local SEO describes a development of the search engines, which arose from local search queries. The aim is to rank websites in the local search results as high as possible. As soon as a user enters a search query in combination with a location, relevant companies that are geographically close to the visitor are displayed. The visitor not only sees the names of the companies, but also a map that shows the user the exact region of each company. This is a special milestone for search engine optimization, because this trend will not pass. The digital transformation proves every year that users want their information conveniently and quickly. Today’s technology makes this possible. Local Seo is thus becoming more and more relevant and important for entrepreneurs to achieve a high ranking position. In addition, the keyword Responsive Design also generates in high importance for Local SEO and the search engine optimization. This is because numerous people use their cell phones to quickly search for companies or stores in their vicinity while on the move.
