With the help of a meta title, different titles of a web page are defined in the search results of search engines. Meta titles are crucial for the ranking of a web page. They briefly summarize the content of a web page, usually using the main keyword of the web page, which is then clicked on. Additionally, meta titles are different and varied in design. They are an important feature for search engine optimization because their overall appearance determines the click-through rate. A meta title is the first element a user sees as soon as he enters a keyword into the search engine. From here on it is decided whether the title is interesting enough and the user clicks on it. Thus, not only the creative design of a meta title is important, but also its relation to the core content of the web page: a main keyword, description of the essence of the content and, if necessary, the mention of the second most important keyword in the title. The length of the meta title is not specified by search engines according to the number of characters, but according to the pixel size. However, the guideline is 70 characters.
