Organic search engine optimization is designed for search engines like Google. The aim here is to rank as high as possible among the organic search results. Organic means here of course and alludes to the fact that it is only the non-paid search results, since ads can be placed via Google AdWords also against payment. Arbitrarily, the position among the search results is not determined. Various ranking algorithms are active here to determine the ranking within search engines. A large number of quality factors are decisive. The improvement of such quality factors can involve a lot of work and time, but it is impossible to imagine SEO without them.
