The term pay-per-click (in German: Bezahlung pro Klick) refers to a payment method that is made by a click on an advertisement. It is settled per click on an advertising medium.
The PPC payment method is used particularly in online marketing. A distinction is made between PPC in search engine marketing and in affiliate marketing. PPC advertising media can be displayed in organic search results of the various search engines. For this purpose, the respective search engine provides an advertising space. Advertisers can book an advertising space. But here too, if you want your ad to be highly placed, you have to pay a lot for a click. As soon as the user enters a keyword, he is shown the matching result ad in the search results.
The PPC in affiliate marketing shows ads of companies not in search results, but on a blog, portal, or other websites. Advertisers can book these ads as banners or text links.
