Search engine optimization is a method of improving the ranking of a website through technical and content-related procedures, such as using relevant keywords. Through the deliberate use of images and text, a website can increase its reach.
Optimization includes all types of searches, such as an image or text material. It is a subfield of search engine marketing and, therefore, of online marketing. The term Search Engine Optimization is to be clearly separated from Search Engine Advertising.
SEO positively influences Google ranking, while SEA is about paid advertising. Website operators can buy advertising space at an auction with the help of tools. Well-known examples are Google AdWords and Microsoft Bing Ads.
Search Engine Optimization refers not only to on-pages but also to off-pages. The goals are SEO visibility, website traffic, and return on investment.
