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Search Field Optimization

The search box of a web page helps visitors of its web page to find certain products. The conversion rate of users who use the search function of websites is also 3 to 5 times higher than other visitors. The search box should be clearly visible so that the customer can use it directly when needed. It is recommended to place it in the upper part of the web page and if possible on the right side. In order for the search function to stand out clearly, it should contrast with the rest of the website in terms of color. In addition, the label must not be missing, of course. This should be clearly legible. Just like the call-to-action button, which is signaled on most websites by a small magnifying glass. It also makes sense to display search suggestions so that the customer has the option of selecting his search term directly from the suggestions.