The users of a website are referred to as users. In the context of search engine optimization, all measures that contribute to engagement and interaction between the user and the content are considered “user engagement” measures. Improving user engagement is an essential part of professional search engine optimization.
User engagement begins as soon as the user arrives on the website. This is referred to as the “user experience”. The user engagement should be optimized in such a way that the user remains on the website for as long as possible and is bound to the existing offer. The engagement ultimately consists of all actions and interactions that the user performs during his visit to the website. User engagement is therefore the sum of all the user’s activities.
