The keyword “WildsauSEO” is fictitious and was created in the context of the SEO Day 2019. On the occasion of the SEO Day, a contest was launched in which the aim was to find the search engine optimizer who positions his website on the term WildsauSEO on Google at number 1 by 07.11.2019. With the help of an SEO tool, the results were measured every 60 minutes and the winner was determined at the SEO Day event. There was no restricted set of rules for the contest, all possible SEO methods were allowed, such as blacklinks, traffic or spam. According to TF-IDF, the topically relevant keywords for a good ranking in Google related to WildsauSEO were: Wildsauseo, SEO, search engine optimization, contest, cologne, Wildsauday, Sistrix and many more. Partners of the WildsauSEO contest were the SEO tool Sistrix, which was used to measure the results, German startups and the Federal Association for the Digital Economy. The contest was on the one hand about the fun of the competition, but also about the learning effect, such as testing new SEO methods and also learning from the competition. The domain for the WildsauSEO Contest was freely selectable. The SEO ranking results can be found on the organizer’s website. The prizes of the WildsauSEO contest were software license periods of different lengths for SEO software as well as tickets for the SEO Day 2020. The winner also received an iPhone as a gift. SEO contests on a specific keyword are also planned for subsequent years; for 2020, for example, it was the word SandstrandSEO.
