After Google, YouTube is actually the second-largest search engine in the world. With a market share of over 80 percent in 2016, YouTube leads the online video content industry by a clear margin in Germany as well. Almost all Internet users are familiar with and visit it for movies, film clips, vlogs, interesting information, and other video content. The intensity of visits varies from infrequent to several times a day. The younger target groups aged 14-29, in particular, use YouTube at least occasionally. Only 7% of this age group do not look at videos or product information on YouTube online at all.
Presenting new ideas, products, or services through video is becoming increasingly popular due to faster Internet connections. This is particularly helpful when explanations are needed. In some industries, video content on YouTube has long since overtaken traditional information channels such as magazines or website content. New car and automobile tests are a good example. Some of these are produced to a high standard and consumed by interested parties and potential buyers.
Corporate image films and product videos can reach their target groups locally, nationally, and internationally through video providers such as YouTube. Thus, YouTube has become an extremely relevant medium for companies.
As an SEO company, effektor specializes in search engine optimization and developing successful concepts for long-term positioning in the TOP results of Google and Co. Interesting facts, relevant links and information on SEO projects as well as topics that are good to know.
In addition to search engine marketing, effektor creates sophisticated web design, develops web shops, and produces product or image films. Depending on the company’s needs, individual creative marketing concepts are developed. As an international agency, we work for various industries worldwide.