SEO Mobile
SEARCH ENGINE OPTIMIZATION FOR MOBILE DEVICES
For various industries, search entries in search engines are mainly made via mobile devices such as smartphones or tablets such as Apple’s iPad. This is especially true for online offers that mostly appeal to younger target groups.
This trend is particularly noticeable among younger age groups who mainly use their phones to browse the internet, despite having access to PCs or laptops at home. For instance, Google analyzes websites to determine whether and how well a website or online store has been optimized for mobile devices.
WHAT NEEDS TO BE CONSIDERED WHEN OPTIMIZING FOR MOBILE DEVICES
To optimize a website for mobile devices, there are two methods. The first one is to create a separate version for smartphones and tablets along with the original website. The system will detect the user's device and display the appropriate version.
The far more common method is to create the website as a Responsive Web Design. Here, the website automatically adapts to the respective screen size. In this case, however, it is important to ensure good usability for mobile devices and to adapt various graphics such as icons, buttons, and images individually to cell phones and smartpads. All textual content should be user-friendly.
RESPONSIVE WEB DESIGN AS AN IMPORTANT RANKING CRITERION
When evaluating a website's design, important criteria include automatic font size adjustment, personalized menu navigation, and optimal arrangement of graphics and text. For businesses using online marketing to communicate with customers, partners, and potential employees, mobile search engine optimization is crucial.
In a nutshell, backlinks are nothing more than an online recommendation. Practically, another website that links to your website and thus recommends it. Similar to testimonial advertising.
Put simply: Backlinks increase the popularity of your website. The increased link popularity, in turn, leads your website to be found better and more often on Google. Because the more your website is linked to, the more relevant it appears to Google. But as already mentioned – a link is not just a link. Search engines can now distinguish between good and bad, between real and fake links. We deliver the best ones.
Backlinking is a big part of SEO. Depending on the environment and subject area, suitable backlinks can be the decisive factor that enables you to achieve a good Google ranking. Because in addition to on-page optimization, such as quality content, off-page optimization, which includes backlinking, plays a significant role.
USING SEARCH ENGINES ON YOUR CELL PHONE
Mobile devices use search engines much more frequently than stationary computers. After all, entering a URL in the address field on a smartphone is much more awkward. The search engine results thus strongly influence which millions of cell phone users visit websites.
The local aspect of mobile search is also critical because mobile device users are constantly looking for local services. As a rule, the goal is to find, for example, a service provider or a particular supplier in immediate proximity and to be guided there via a map app. Thus, local SEO for mobile devices is also essential and belongs to the most crucial area of mobile search engine optimization.
SEO Mobil
SEARCH ENGINE OPTIMIZATION FOR MOBILE DEVICES
For various industries, search entries in search engines are mainly made via mobile devices such as smartphones or even tablets such as Apple’s iPad. This is especially true for offers presented online that mainly appeal to younger target groups.
This is because this target group predominantly surfs on their cell phones, even though PCs or laptops are generally available at home. However, these devices are increasingly being left out. The search engine Google, for example, analyzes websites to determine whether and how well a website or online store has been optimized for mobile devices.
WHAT SHOULD BE CONSIDERED WHEN OPTIMIZING FOR MOBILE DEVICES?
Grundsätzlich gilt es zwei Wege eine Basically, there are two ways to optimize a website for mobile devices. The classic way is to create an extra smartphone and tablet optimized version separately in addition to the standard website. The system then automatically recognizes which end device is accessing the website and then displays the respective version. The far more common method is to create the website as a Responsive Web Design. Here, the website automatically adapts to the respective screen size. In this case, however, it is important to ensure good usability for mobile devices and to adapt various graphics such as iCons, buttons and images individually to cell phones and smartpads. All textual content should be easy to read.
RESPONSIVE WEB DESIGN AS AN IMPORTANT RANKING CRITERION
Evaluation criteria are, for example, automatic adjustment of the font size, individual presentation of the menu navigation to the so-called "citizen menu" or dynamic optimal arrangement of the graphic and textual content. All companies that have chosen online marketing as an important communication channel to reach customers , business partners but also future employees need mobile search engine optimization.
USE OF SEARCH ENGINES VIA CELL PHONE
With mobile devices, a search engine is used significantly more often than with a stationary computer. In many cases also, if it concerns even an already well-known Domain. This is because it is much more cumbersome to enter a URL in the address field on mobile devices. The search engine results thus have a strong influence on which websites are visited by millions of cell phone users. The local aspect of mobile search is also very important, because mobile device users are constantly looking for local services. As a rule, the aim is to find a service provider or a specific supplier in the immediate vicinity, for example, and then to be guided there via a map app. Thus, local SEO for mobile devices is also of great importance and thus belongs to the most important area of mobile search engine optimization.
