In addition to selecting the right keywords, the entire ad should also be optimized in terms of customer interest to achieve high awareness in the search results. With the help of paid ads, selected topics can be presented to improve the visibility of the website in Google ads. The goal is to generate a high click-through rate and an increased reach.
Which content is necessary to achieve a high position within the ads? With which keywords can the interest of your target group be aroused? How should the landing page be designed regarding the content in relation to the ad?
At Google, ads are not only placed but also checked. The so-called quality index has a direct influence on the positioning of the ad. Even if you are the highest bidder, your ad will not rank at the top without an appropriate quality factor. Ads that achieve a poor quality factor are categorically excluded by Google from being positioned above the organic search results.
You can manage individual Google AdWords campaigns and choose specific days and times for displaying them. The SEA campaign also offers helpful insights, such as the number of website visits each ad generates. Google AdWords also conducts thorough competitor and keyword research to provide you with optimization suggestions.
As a Google-certified AdWords agency, we not only ensure that your ranking position on Google is high, but we are also there for you when it comes to planning your budget. Whether you are a medium-sized or a large company, we will help you invest your budget for search engine advertising correctly. With over 15 years of experience in SEO and SEA, our team of specialists offers professional optimization.
As an SEO company, effektor specializes in search engine optimization and developing successful concepts for long-term positioning in the TOP results of Google and Co. Interesting facts, relevant links and information on SEO projects as well as topics that are good to know.
In addition to search engine marketing, effektor creates sophisticated web design, develops web shops, and produces product or image films. Depending on the company’s needs, individual creative marketing concepts are developed. As an international agency, we work for various industries worldwide.